Furniture Website Design and SEO Malaysia

In the competitive world of upholstery fabric supply, a well-crafted online presence is crucial for success. This case study explores how we transformed a client’s digital landscape by designing a mobile responsive website and implementing SEO for a furniture client, an upholstery fabric supplier in Malaysia. By implementing strategic SEO techniques and leveraging the power of backlinks, we significantly enhanced their visibility and digital presence.

 

Project: Greentex® | Upholstery Fabric Supply

Business Nature: Wintergreen Upholstery Sdn Bhd was established on June 1, 2010. The company has two branches in Butterworth, Penang, and Subang II, Selangor, and its headquarters in Muar, Johor. Wintergreen Upholstery Sdn Bhd employs more than 60 well-trained employees. We are a leading supplier of “eco-friendly and fashionable, non-toxic home furnishing fabrics” in Malaysia, serving over 1000 domestic and international sofa manufacturers, furniture manufacturers, and interior designers.

Website Launching: July 2023

SEO and Backlinks: Completed in Dec 2023

Results: 5 Keywords up to First Page Google

 

Website Design Highlights

1. Responsive Design: Mobile-friendliness is one of the ranking factors for Google search engine results. We design and develop websites optimized for viewing on smartphones, tablets, and desktops, ensuring they look great on all devices.
2. Intuitive Navigation: We prioritized user-friendly navigation, allowing visitors to easily browse through different fabric categories, explore product details, and locate essential information effortlessly.
3. High-Resolution Imagery: Utilizing high-resolution images of the upholstery fabrics helped showcase the intricate details and textures, enhancing the overall visual appeal of the website.
4. Clear Calls-to-Action (CTAs): Strategically placed CTAs guided visitors through the buying process, encouraging them to explore the product catalog, request samples, or purchase.

 

 

SEO for Furniture: Onsite Optimization and Offsite Optimization

1. Keyword Optimization: Our team runs through the Google Keyword Planner and discusses the target keywords. We have identified relevant terms and phrases within the upholstery fabric supply niche, which we incorporated into the website’s content, heading tags, meta tags, and image alt texts.
2. Quality Content Creation: Engaging and informative content, including product descriptions and guides, provided value to visitors and established the website as an authoritative resource in the industry.
3. SEO Backlinks: We engaged in strategic partnerships with relevant industry influencers, directories, publications, and networks. We have built over 200 valuable backlinks with target keywords as anchor text.  

 

SEO Result

1st page 1st ranking for keywords related to upholstery pvc supplier Malaysia and upholstery pvc Malaysia.

1st page 7th ranking for keywords related to sofa fabric supplier Malaysia, upholstery fabric Malaysia and upholstery fabric supplier Malaysia.

Through a harmonious blend of aesthetically pleasing design, SEO optimization, and a targeted backlink strategy, our website design agency successfully catapulted the upholstery fabric supply client into the digital spotlight. The enhanced online presence not only drove increased traffic and engagement but also translated into tangible business growth for our client.

 

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